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Private number plates - a great marketing idea!

A close-up of one of several private number plates used to promote the business

In the UK, private number plates have become increasingly popular, not just as a way of personalising a car but also as a means of advertising and marketing for business.

Private number plates offer a novel and cost-effective way of promoting products and services to a wide audience, and companies and brands have been quick to realise their potential in reaching new customers.

Many can represent a company or brand name or a word that relates to a product or service. These plates are an effective way of promoting a brand as they are visible to a large number of people and can be seen by drivers and pedestrians alike.

Tom Hartley Jnr with 1 THJ

Tom Hartley Jr

Luxury car dealer

1 THJ
Alan Morrow discusses the perfect business plate

Morrow Brothers Limited

Steel keg & cask suppliers

1 KEG

One of the most significant advantages of using private number plates for advertising and marketing purposes is the one-off cost. Companies and brands can choose from a wide range of registrations which will resonate with their target audience.

Regtransfers have been pleased to provide many superb number plates for high-profile businesses that have reaped the benefits of their simple effectiveness.

Geoff Souster discusses tailor-made plates

Souster & Hicks

Bespoke tailors

TA11 ORS
Jon Culverhouse with 5 NOV

Fantastic Fireworks

What they're all about

5 NOV

See many more examples of how companies and brands use private number plates to promote their business.

Private number plates offer a flexible and effective way of reaching a wide audience and can be tailored to suit a company's specific needs. Let them work for you. Search our website or call 01582 967777 if you need any help or advice.

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The role of DVLA

Car registrations and number plates, including personalised number plates, in the UK, are the responsibility of the Driver and Vehicle Licensing Agency, usually known as the DVLA. It issues new registrations twice a year and also maintains the central database that records details of all vehicles licensed to drive on UK roads, along with their keeper and registration information.

Regtransfers works closely with DVLA to complete registration transfers as quickly and efficiently as possible. Regtransfers is a DVLA-registered supplier of personal car registrations and number plates and is listed on the DVLA Registrations website. All number plates supplied by Regtransfers comply with DVLA's prescribed standards and regulations.

DVLA administers all UK registration transfers and issues updated registration documents when the registration number of a car is changed, or when a registration is removed from a vehicle and placed on a retention document in accordance with the DVLA Retention Scheme.

DVLA is a registered trade mark of the Driver & Vehicle Licensing Agency. Regtransfers is not affiliated with the DVLA or DVLA Personalised Registrations. Regtransfers is a recognised reseller of unissued Government stock.

Number plate regulations

When a car is on the road, it is an offence to display number plates bearing any number other than the vehicle's officially recorded registration number. If you purchase a private registration, learn how to transfer private plates before displaying the new number.

All registration number plates displayed on UK vehicles must comply with the official number plate regulations. DVLA oversees enforcement of number plates display regulations and maintains a register of approved manufacturers and retailers of vehicle number plates.

Regtransfers is not part of, and is not formally affiliated with DVLA.

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