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Alan Morrow discusses the perfect business plate

Number 1 Keg

It was whilst he was sitting in his hospital bed, that Alan Morrow saw a personalised number plate that was just right for him: 1 KEG.”It was made for the type of business we are in. When I saw it advertised in the Sunday Times, it just struck a chord.” says Alan. “When I arrive at a brewery, it brings a smile to everyone’s face.”My brother David already has the number plate A1 KEG, so I suppose the idea had been in the back of my mind.

My wife, Sandra (W1 KEG) has retired from the business, but my sons Kieron (K18 RON) and Liam (LJM 222) along with my daughter in-law Claire (KWM 841) have all joined the business.”

David’s wife Tina (T1 NRS), daughters Emma (P1 NUP) and Lucy (J1 NER) and son Simon (S1 MUN) also sport personal plates on their cars.

“They are an easy identifiable link to our core business, and provide a talking point at any brewery we visit.” says Alan. “They also represent a good long term investment.”

Morrow Brothers Limited, based in Preston, Lancashire, is the largest seller of stainless steel beer kegs, keg racking lines and keg caps in the UK. In 1969 Alan and David Morrow started repairing kegs for the brewing industry in the UK. Now, nearly forty years on, Morrow Brothers have become the leading supplier of new and refurbished stainless steel kegs and casks.

Morrow Brothers specialise in the refurbishment of all types of stainless steel casks, kegs and extractor tubes. They also provide new stainless steel kegs, tamper evident keg caps and the retro fitting of transponders for keg monitoring.

“We are very proud of the reputation and name that we have built up over the last forty years within the brewing industry. As times and trends have changed so Morrow Brothers have adapted to constantly meet the requirements asked of us.

“From the beginning Morrow Brothers has kept its three main principals, which still hold true today.
The casks and kegs that Morrow Brothers supply to all of the major breweries in the UK are highly regarded for their quality and standard of workmanship. All sizes of keg and cask can be repaired with skills developed over forty years, there is often little wrong with a damaged keg or cask that cannot be fixed given the right expertise and equipment. Years of experience in the working of high grade steel, metal working, welding and surface finishing techniques have contributed to the quality of our refurbished kegs and casks.” – 01772 311882

More great examples of businesses taking advantage of the marketing power of private number plates:

Car Buying Shop
Signature Global

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The role of DVLA

Car registrations and number plates, including personalised number plates, in the UK, are the responsibility of the Driver and Vehicle Licensing Agency, usually known as the DVLA. It issues new registrations twice a year and also maintains the central database that records details of all vehicles licensed to drive on UK roads, along with their keeper and registration information.

Regtransfers works closely with DVLA to complete registration transfers as quickly and efficiently as possible. Regtransfers is a DVLA-registered supplier of personal car registrations and number plates and is listed on the DVLA Registrations website. All number plates supplied by Regtransfers comply with DVLA's prescribed standards and regulations.

DVLA administers all UK registration transfers and issues updated registration documents when the registration number of a car is changed, or when a registration is removed from a vehicle and placed on a retention document in accordance with the DVLA Retention Scheme.

DVLA is a registered trade mark of the Driver & Vehicle Licensing Agency. Regtransfers is not affiliated with the DVLA or DVLA Personalised Registrations. Regtransfers is a recognised reseller of unissued Government stock.

Number plate regulations

When a car is on the road, it is an offence to display number plates bearing any number other than the vehicle's officially recorded registration number. If you purchase a private registration, learn how to transfer private plates before displaying the new number.

All registration number plates displayed on UK vehicles must comply with the official number plate regulations. DVLA oversees enforcement of number plates display regulations and maintains a register of approved manufacturers and retailers of vehicle number plates.

Regtransfers is not part of, and is not formally affiliated with DVLA.

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