Skip to content
Amanda Marraffa and her dog training business

Good Dog

After serving 18 years as a police dog handler, Amanda Marraffa decided to start her own dog training and walking business. She always had a love of dogs and the outdoors and, in February 2017, on a train journey down to London, her dream became reality when she purchased the domain name

Amanda initially purchased a 2008 ex-police dog car, a Ford Mondeo. “Even though it was a bit battered and bruised, it served us well in establishing the business,” she recalls, “ until it gave up the ghost in September.” The business had grown substantially in these few months, with recommendations leading to new clients which got the business up to full capacity with dog walking, regular training clients and cat home pop-ins. This gave her the confidence to invest in a new Ford Transit Custom fitted with a custom-built Lintran cage system for the dogs’ safety and well-being.

Already having their own personal registrations, Amanda and her husband, Carlo, decided to look for one for the business. Carlo found GO09 DOG on the Regtransfers website and they thought that would be an ideal number for the van.

“It really finishes it off,” says Amanda, “and it is already getting comments and people pointing as we drive past. We couldn’t have wished for a more perfect plate.”

“The purchase process was quick and easy and was handled efficiently,” Carlo says. The number plates were given to Amanda on their wedding anniversary.

Pictured with Amanda and her plate is Lex, the couple’s two-year-old German Shepherd who they got at eight weeks old and have trained from that day onward. Lex goes out all day walking with all the other dogs and loves his new friends!

More great examples of businesses taking advantage of the marketing power of private number plates:

Signature Global

Share this...

The role of DVLA

Car registrations and number plates, including personalised number plates, in the UK, are the responsibility of the Driver and Vehicle Licensing Agency, usually known as the DVLA. It issues new registrations twice a year and also maintains the central database that records details of all vehicles licensed to drive on UK roads, along with their keeper and registration information.

Regtransfers works closely with DVLA to complete registration transfers as quickly and efficiently as possible. Regtransfers is a DVLA-registered supplier of personal car registrations and number plates and is listed on the DVLA Registrations website. All number plates supplied by Regtransfers comply with DVLA's prescribed standards and regulations.

DVLA administers all UK registration transfers and issues updated registration documents when the registration number of a car is changed, or when a registration is removed from a vehicle and placed on a retention document in accordance with the DVLA Retention Scheme.

DVLA is a registered trade mark of the Driver & Vehicle Licensing Agency. Regtransfers is not affiliated with the DVLA or DVLA Personalised Registrations. Regtransfers is a recognised reseller of unissued Government stock.

Number plate regulations

When a car is on the road, it is an offence to display number plates bearing any number other than the vehicle's officially recorded registration number. If you purchase a private registration, learn how to transfer private plates before displaying the new number.

All registration number plates displayed on UK vehicles must comply with the official number plate regulations. DVLA oversees enforcement of number plates display regulations and maintains a register of approved manufacturers and retailers of vehicle number plates.

Regtransfers is not part of, and is not formally affiliated with DVLA.

Return to the top of the page