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Marketing your Business: Shaketastic Milkshake and Juice Bars


ShakeTastic is a young brand that looks set to have a tasty future. Josh Kettle and Amir Darabi set up their milkshake and juice bar business in 2009 when they opened their first shop in Mill Hill, North London.

Their shakes and juices soon achieved a reputation for imaginative, witty recipes and high quality. Customer satisfaction was the focus of everything ShakeTastic did. Today, the ethos remains the same but the scale of the operation has changed, and Josh and Amir now have eight ShakeTastic shops.

“We have created a brand with a huge following,” says Josh, “and I’m pleased to say that it is going from strength to strength. We’ve opened our new outlet in the famous Hamleys Toy Store on Regent Street in London, and this year we also plan to launch a UK franchise and an international franchise in Dubai.

“Right from the word go we wanted something completely unique. We came up with a delivery concept so people could phone up and have an award winning smoothie or milkshake delivered fresh to their door. We’ve taken the idea even further now, and people can now order from our app on iTunes.

“To be honest, the delivery idea was an excuse for me to buy some Smart cars, brand them up and buy some private number plates! We have collected four great plates for the business so far, as you’ll see from the photos, and there are more to come. Amir and I also have our own personal plates. We have bought and sold quite a few numbers through Regtransfers over the years. The process is always seamless from beginning to end. The service is excellent, very efficient. I will have no hesitation in continuing to buy and sell through Regtransfers.”

More great examples of businesses taking advantage of the marketing power of private number plates:

Good Dog

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The role of DVLA

Car registrations and number plates, including personalised number plates, in the UK, are the responsibility of the Driver and Vehicle Licensing Agency, usually known as the DVLA. It issues new registrations twice a year and also maintains the central database that records details of all vehicles licensed to drive on UK roads, along with their keeper and registration information.

Regtransfers works closely with DVLA to complete registration transfers as quickly and efficiently as possible. Regtransfers is a DVLA-registered supplier of personal car registrations and number plates and is listed on the DVLA Registrations website. All number plates supplied by Regtransfers comply with DVLA's prescribed standards and regulations.

DVLA administers all UK registration transfers and issues updated registration documents when the registration number of a car is changed, or when a registration is removed from a vehicle and placed on a retention document in accordance with the DVLA Retention Scheme.

DVLA is a registered trade mark of the Driver & Vehicle Licensing Agency. Regtransfers is not affiliated with the DVLA or DVLA Personalised Registrations. Regtransfers is a recognised reseller of unissued Government stock.

Number plate regulations

When a car is on the road, it is an offence to display number plates bearing any number other than the vehicle's officially recorded registration number. If you purchase a private registration, learn how to transfer private plates before displaying the new number.

All registration number plates displayed on UK vehicles must comply with the official number plate regulations. DVLA oversees enforcement of number plates display regulations and maintains a register of approved manufacturers and retailers of vehicle number plates.

Regtransfers is not part of, and is not formally affiliated with DVLA.

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