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Prakash Patel talks marketing your business

City Inter-Rent

For many of us, car rental is about trying to secure the best price we can get on the least expensive 3-door, mini-hatchback that we can find. At the other end of the market, however, companies like City Inter-Rent cater for drivers who seek quality, performance and comfort in their rented vehicles.

City Inter-Rent, founded in 1999, is a market leader in this sector, with a fleet that includes many of the most coveted production cars on the road today. Range Rover, BMW, Mercedes, Jaguar, Bentley, Aston Martin, Porsche, Lotus and Chrysler are all represented in the range of rental vehicles available. The company is based in London, but serves most of the UK from cities including Glasgow, Leeds, Liverpool, Manchester, Birmingham, Brighton, Bristol and Cardiff. The company continues to grow year on year at a rate of 15% per annum.
City Inter-Rent’s Managing Director, Prakash Patel, told us a little more about his business.

“I founded City Group Inter-Rent Plc in July 1999. Previously I was a licensee for Budget Rent a Car from 1988 to July 1999. Whilst with Budget we expanded from one to seven locations in six years and became one of the largest and most successful licensees.

I have twenty years of experience in the car rental industry, and extensive knowledge in all areas of the business. My main responsibilities are overseeing the day to day running of the business with particular involvement in acquisition and disposal of fleet, insurance claims and business development.”

Patel has collected an enviable client list that includes Europcar UK Ltd, the Dubai, American and Saudi Embassies, the BBC, Mercedes Benz UK Ltd, Royal Sun Alliance Insurance… the list goes on and on.
“Our fleet increases and decreases throughout the year, however at any time we are running no less than 120 vehicles.

We operate one of the largest prestige, luxury and sports fleets in the UK. We are entirely independent of any other organisation; we aren’t answerable to any vehicle manufacturer, rental supplier or insurance company. Our independence means we have access to more vehicles than anyone else, and therefore we can supply a vehicle when no-one else can. In addition to our own fleet we can locate speciality vehicles through our nationwide approved partners.”

City Inter-Rent recognises the value that private number plates can contribute to a business, and the company owns several.

“We own OO03 CTYOO05 CTYOO06 CTYOO07 CTYOO08 CTY and 2 CTY. Our customers recognise our vehicles. They look great, with the CTY short for CITY. They are great for our company image.

“I think private plates for business are a great idea. They are assets of the company and should appreciate in time. We are always expanding our ‘super car fleet’ and so we are always looking for related plates.”

What was Prakash Patel’s experience with Regtransfers?

“Great service, always keeping us up to date with related plates, transfers done very easily and value for money.”

Rick Cadger

Photography: Stan Thompson


More great examples of businesses taking advantage of the marketing power of private number plates:

Morrow Brothers Ltd
Mr Simms Olde Sweet Shoppe

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The role of DVLA

Car registrations and number plates, including personalised number plates, in the UK are the responsibility of the Driver and Vehicle licensing Agency, usually known as the DVLA. It issues new registrations twice a year and also maintains the central database that records details of all vehicles licensed to drive on UK roads, along with their keeper and registration information.

Regtransfers works closely with DVLA to complete registration transfers as quickly and efficiently as possible. Regtransfers is a DVLA registered supplier of personal car registrations and number plates and is listed on the DVLA Registrations website. All number plates supplied by Regtransfers comply with DVLA's prescribed standards and regulations.

DVLA administers all UK registration transfers and issues updated registration documents when the registration number of a car is changed, or when a registration is removed from a vehicle and placed on a retention document in accordance with the DVLA Retention Scheme.

DVLA is a registered trade mark of the Driver & Vehicle Licensing Agency. Regtransfers is not affiliated to the DVLA or DVLA Personalised Registrations. Regtransfers is a recognised reseller of unissued Government stock.

Number plate regulations

When a car is on the road, it is an offence to display number plates bearing any number other than the vehicle's officially recorded registration number. If you purchase a private registration, you must complete the official transfer process before displaying the new number.

All registration number plates displayed on UK vehicles must comply with the official number plate regulations. DVLA oversees enforcement of number plates display regulations and maintains a register of approved manufacturers and retailers of vehicle number plates.

Regtransfers is not part of, and is not formally affiliated with DVLA.

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