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Prakash Patel talks marketing your business

City Inter-Rent

For many of us, car rental is about trying to secure the best price we can get on the least expensive 3-door, mini-hatchback that we can find. At the other end of the market, however, companies like City Inter-Rent cater for drivers who seek quality, performance and comfort in their rented vehicles.

City Inter-Rent, founded in 1999, is a market leader in this sector, with a fleet that includes many of the most coveted production cars on the road today. Range Rover, BMW, Mercedes, Jaguar, Bentley, Aston Martin, Porsche, Lotus and Chrysler are all represented in the range of rental vehicles available. The company is based in London, but serves most of the UK from cities including Glasgow, Leeds, Liverpool, Manchester, Birmingham, Brighton, Bristol and Cardiff. The company continues to grow year on year at a rate of 15% per annum.
City Inter-Rent’s Managing Director, Prakash Patel, told us a little more about his business.

“I founded City Group Inter-Rent Plc in July 1999. Previously I was a licensee for Budget Rent a Car from 1988 to July 1999. Whilst with Budget we expanded from one to seven locations in six years and became one of the largest and most successful licensees.

I have twenty years of experience in the car rental industry, and extensive knowledge in all areas of the business. My main responsibilities are overseeing the day to day running of the business with particular involvement in acquisition and disposal of fleet, insurance claims and business development.”

Patel has collected an enviable client list that includes Europcar UK Ltd, the Dubai, American and Saudi Embassies, the BBC, Mercedes Benz UK Ltd, Royal Sun Alliance Insurance… the list goes on and on.
“Our fleet increases and decreases throughout the year, however at any time we are running no less than 120 vehicles.

We operate one of the largest prestige, luxury and sports fleets in the UK. We are entirely independent of any other organisation; we aren’t answerable to any vehicle manufacturer, rental supplier or insurance company. Our independence means we have access to more vehicles than anyone else, and therefore we can supply a vehicle when no-one else can. In addition to our own fleet we can locate speciality vehicles through our nationwide approved partners.”

City Inter-Rent recognises the value that private number plates can contribute to a business, and the company owns several.

“We own OO03 CTYOO05 CTYOO06 CTYOO07 CTYOO08 CTY and 2 CTY. Our customers recognise our vehicles. They look great, with the CTY short for CITY. They are great for our company image.

“I think private plates for business are a great idea. They are assets of the company and should appreciate in time. We are always expanding our ‘super car fleet’ and so we are always looking for related plates.”

What was Prakash Patel’s experience with Regtransfers?

“Great service, always keeping us up to date with related plates, transfers done very easily and value for money.”

Rick Cadger

Photography: Stan Thompson

More great examples of businesses taking advantage of the marketing power of private number plates:

Morrow Brothers Ltd
Mr Simms Olde Sweet Shoppe

  • Autocar
  • Autotrader
  • Car Magazine
  • Classic And Sports Car Magazine
  • Country Life magazine
  • Daily Mail
  • Daily Telegraph
  • Easyjet
  • Google
  • Sunday Times
  • Top Gear Magazine

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