The subtle approach
Ross McLeod is a near-30-year veteran of the residential lettings sector in Glasgow. Having been a founding director of one of Scotland’s largest lettings agencies. Following the sale of the business, he found himself back in the game, this time with a more boutique offering, focused on delivering a true one-to-one service for clients.
"I’ve always felt that residential property management can be disjointed," says Ross. "With properties often handled by multiple people, many of whom lack real accountability. By assigning each client a dedicated manager - someone with full control and autonomy over their asset - we’ve built a sizeable business based almost entirely on reputation."
From a young age, watching his father grow his own business instilled in Ross the belief that appearances reflect your standards. He always had personalised number plates - NM 550 among them - and for his company, Scotgas, plates such as SC07 GAS, S60 GAS and SC02 GAS. His fleet was always immaculate, too.
That early influence clearly stuck. "I managed to acquire G12 PRO from Regtransfers many years ago - G12 being one of Glasgow’s most sought-after postcodes, paired with 'PRO' for property. When I launched Macleod Lettings," Ross recalls, "I wanted to stand out - but in a more understated way. Rather than covering vehicles in bold, shouty branding, we took a more subtle approach: a fleet of sleek black vehicles, complemented by carefully chosen private number plates that quietly reinforce our identity. R3 NTD was the first and felt like a real coup." Not long after, they added R6 NTS and the growing fleet also displays ML20 LET, ML70 LET and G12 PRO. "It’s a form of branding that reflects how we operate as a business," says Ross. "Professional, considered, and detail-focused".
"Throughout, my experience with Regtransfers has been excellent - straightforward, efficient, and proactive. They even keep an eye out and notify me when plates relevant to my business come onto the market, which has been invaluable." - Ross McLeod
Many businesses use private number plates for marketing purposes. They are ideal for increasing brand awareness for your business.
Ultimately, buying a private number plate is perfect to make your vehicle stand out on UK roads. Whether you want to make your car more personal or, perhaps, give your business more attention. We’re sure you can find the perfect plate suited for you at Regtransfers.
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