Having been a Paul Daniels fan from a very young age, I'm excited that I'm finally going to meet him. I pull into his winding drive and can't believe his famous MAG 1C private number plates are right there in front of me. This is the stuff of number plate legend. I mentally tick it off my list of 'Things to do before I die'.
I park next to the Bentley Mulsanne alongside a vast green lawn with the River Thames beyond. A man appears from a glass-fronted house and strolls towards me. He is so recognisable it's almost like visiting an old friend.
The MAG 1C private number plates belonging to Paul Daniels really are legendary. Not only is Paul's one of the most recognisable and appropriate numbers out of all the celebrity car registrations we have seen, but there is a long-standing rumour that the registration was issued under mysterious circumstances (such rumours are fairly common with famous private number plates). The evidence, however, points to it having been released in the normal sequence at the appropriate time, and Paul explains very well on page 2 of the interview how he came to have it. Regardless of the procedure that finally did result in its availability, Paul was very fortunate to acquire the perfect registration number for a professional magician.
Paul doesn't claim to have a great interest in private number plates, but when he was a civil servant in local government, some 44 years ago, he had the foresight to work out the number plate combination MAG 1C. “It was quite handy working there,” he said, “I asked if it was for sale and who owned it. I even offered £1,000 for it. The answer was a definite no. They said they were not permitted to issue a number plate out of sequence." (Learn more with our DVLA Number Plate Buying & Selling Guide) Several years went by and when Paul had just started to make a name for himself as a magician, he was offered the plate on a Mini. He turned it down believing it couldn't possibly be genuine because he knew that the MAG series of plates had never been issued.
It wasn't until 1985 that a friend told Paul that MAG 1C was for sale again, this time on a Ferrari. “When I answered the advertisement in the Times, it was then that I discovered the plate had indeed been issued - to a Scottish Councillor, who'd had it on a Mini! I went ahead and bought the plate with the Ferrari. The previous owner told me that he was so glad I was buying the car and plate because he was pig sick of people asking if it belonged to Paul Daniels.”
In the twenty years since, MAG 1C has become a trademark for the Paul Daniels brand. “It has certainly been good value for money in terms of publicity,” says Paul, “although I do consider selling it from time to time. I have been offered fortunes for it because it doesn't just apply to magicians, MAG 1C has a very wide appeal.”
Wouldn't he pass it on to his magician son Martin? “We've never thought of that before. Only one of my sons is a magician, so I'm not sure it would really be fair.” Paul has never considered having another number plate although plates do seem to have caught his family's imagination with his wife Debbie having 8 DEB on her car and Martin with an MDZ number on his.
“I suppose if I was to choose another plate it would have to be my name, PAU 1D. I have often smiled at some of the combinations around but in truth I am really not bothered whether I have one or not.”
It is people's reactions to seeing the MAG 1C registration number that concerns Paul sometimes, “It can be damn dangerous. I think that when I drive the Bentley I am more aware of other drivers and what they are up to than anyone else on the road. Normal family drivers will suddenly spot the plate and swerve out into the fast lane so that they can turn sideways to take pictures with their phones and cameras. Mad!”
At this point the lovely Debbie McGee, looking ageless as ever, comes to ask us if we would like a drink. Moments later she returns with a tray of tea and coffee before returning to her office.
Paul first became interested in magic when he was just 11 years old whilst on holiday with friends. He read a book called How to Entertain at Parties and was particularly taken with the magic card tricks it explained. “From that moment, I can safely say that all I ever wanted to do in life was to become a professional magician.” Soon, the young Paul was entertaining at the homes of friends and family, then at parties and youth clubs. He left school at 16 and went straight into the Civil Service as a junior clerk and later as an internal auditor. He continued the magic shows in his spare time when he also began to develop his own tricks and techniques.
At 18, he was called for National Service and was sent to Hong Kong on active duty where he spent part of his time entertaining the British and American servicemen. After demobilisation, Paul decided to leave his secure Civil Service post to manage his parents grocery business. “It was so successful that I was soon able to buy my own shop. But it meant that I was working harder than ever. In the evenings I was entertaining with my magic act in working men's clubs. I had a gruelling schedule of up to three 45-minute slots every night.”
It was while in one of these clubs in Bradford, that Paul's most famous catchphrase 'You'll like it, not a lot, but you'll like it,' came about. “A man called out to me 'I don't like your suit,' so I replied, 'Oh, well I like yours, not a lot, but I like it.' It became the hook for what we call a running gag. I'd go back to same man every now and again throughout the show and say, 'you'll like this, not a lot, but you'll like it.' I was known all over the north of England for saying this long before I became famous.”
Paul developed his showman's patter according to comments his audiences made. “I'd stay in the toilets after the shows to listen to what people didn't like about my performance. I even got my girlfriends at the time to do the same. I treated my performances very much as a business.”
Paul quickly learnt from the criticism he overheard, adjusting the way he presented his show. “I learnt not only by listening but by observation. I lived by the quote 'if we could see ourselves as others see us'. I did just that, I looked at myself to see what I could use to my advantage - I wasn't tall or suave like Bruce Forsyth for instance, he was king at the time, the top entertainer. I knew I would look all wrong if I tried to be like him. I read lots and lots of comedy and worked on developing my own style. But trying to combine two successful jobs almost killed me. I had to make a choice. Luckily the decision was made for me when I landed a summer season at Newquay. I seized my chance and moved into show business professionally.”
In 1970 Paul was given another big break. He made his television debut on the talent show Opportunity Knocks. Although Paul came second, television executive Johnny Hamp spotted him and offered him a slot on Granada's popular TV show The Wheeltappers and Shunters Club. This proved to be the launching pad Paul had been waiting for.
So how does he feel about TV shows where the magicians reveal their secrets?
“They don't bother me. It only annoys the amateurs, not the professional magician. You see I know 15 different ways to cut a woman in half - these programs only ever show one. I bought a trick when I was young and could not get any entertainment out of it, even though I obviously knew how it worked. Then I saw a man perform the same trick and he got a fantastic reaction from the audience. At that moment I realised that the secret is never in the trick, it's always in the performer.”
These days Paul is interested in developing businesses, from internet marketing to The Paul Daniels Magic Shop. For up and coming magicians he has written a complete masterclass course in magic called How to Make Money by Magic. In 2003 he went on an extensive How to Make Money by Magic tour of Australia, USA and the UK. “Unlike traditional magic lectures, I focused on how to use your existing knowledge of magic to earn money. The emphasis was on the business aspect of show-business. We've made the highlights of the tour available on DVD.” Paul has a special 'Magician's area' on his website full of vital tips for budding and performing magicians.
This year Paul has worked in Los Angeles and Las Vegas, but he and the lovely Debbie McGee do still make the occasional television appearances, particularly on reality TV shows such as Louis Theroux's Weird Weekends and The Farm. As far as number plates goes, he says that if he does decide to look for another plate he will certainly have a flick through the Regtransfers magazine, especially now he's appeared in it!
Before I go, I ask him if he would mind signing the ace of spades playing card for my thirteen year old son. “Goodness me, you must have been having babies as a child” he says, flattering me by thinking I don't look old enough. I laugh for the umpteenth time - I've really enjoyed being entertained for the past couple of hours - meeting the man himself has not shattered any of my childhood illusions.
Interview by Ruby Speechley
Photography by Len Stout © Regtransfers 2006