There was a time when four-wheel drive vehicles were pretty much the exclusive domain of farmers and the military: when ownership of a 4x4 indicated that its driver expected to tackle challenging, off-road terrain. The majority of today’s 4x4s are rarely asked to deal with anything more hazardous than the local supermarket car park, which seems a bit of a waste as many of them are every bit as rugged and capable as their less refined ancestors. Along with that change of role has come a change in terminology: what we once called 4x4s are now just as widely known by their American name, SUV.
The explosion in the popularity of SUVs means that they are now big business and, where sales are concerned, business doesn’t get any bigger than Essexbased Saxton 4x4, Europe’s largest specialist dealership. Saxton’s Chelmsford showroom is an impressive affair, its 100,000 square feet housing over 1000 prestige vehicles and premium brand 4×4s. Saxton is also an official Overfinch, Kahn, Urban and Onyx centre, offering a diverse range of expertly modified 4×4s and specialist cars.
Of course, no great car is complete without a great number plate and Saxton 4x4 certainly appreciate top-quality cherished plates. The company has been a valued customer of Regtransfers for a decade and, like many other top companies, Saxton recognise that private registrations offer great marketing and publicity opportunities. In 2016, Saxton secured their perfect, business-themed registration in 1 SUV and, in late 2020, the acquisition of 2 SUV made a fantastic matching pair. Just weeks after that, 3 SUV was added to the collection, thus completing a hattrick of highly relevant, top-quality cherished registrations. But that may not be the end of the story, as the company told us, “Our team are always on the look out for new plates.”