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Saxton 4x4 marketing your business

Saxton 4x4

There was a time when four-wheel drive vehicles were pretty much the exclusive domain of farmers and the military: when ownership of a 4x4 indicated that its driver expected to tackle challenging, off-road terrain. The majority of today’s 4x4s are rarely asked to deal with anything more hazardous than the local supermarket car park, which seems a bit of a waste as many of them are every bit as rugged and capable as their less refined ancestors. Along with that change of role has come a change in terminology: what we once called 4x4s are now just as widely known by their American name, SUV.

The explosion in the popularity of SUVs means that they are now big business and, where sales are concerned, business doesn’t get any bigger than Essexbased Saxton 4x4, Europe’s largest specialist dealership. Saxton’s Chelmsford showroom is an impressive affair, its 100,000 square feet housing over 1000 prestige vehicles and premium brand 4×4s. Saxton is also an official Overfinch, Kahn, Urban and Onyx centre, offering a diverse range of expertly modified 4×4s and specialist cars.

Of course, no great car is complete without a great number plate and Saxton 4x4 certainly appreciate top-quality cherished plates. The company has been a valued customer of Regtransfers for a decade and, like many other top companies, Saxton recognise that private registrations offer great marketing and publicity opportunities. In 2016, Saxton secured their perfect, business-themed registration in 1 SUV and, in late 2020, the acquisition of 2 SUV made a fantastic matching pair. Just weeks after that, 3 SUV was added to the collection, thus completing a hattrick of highly relevant, top-quality cherished registrations. But that may not be the end of the story, as the company told us, “Our team are always on the look out for new plates.”

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The role of DVLA

Car registrations and number plates, including personalised number plates, in the UK, are the responsibility of the Driver and Vehicle Licensing Agency, usually known as the DVLA. It issues new registrations twice a year and also maintains the central database that records details of all vehicles licensed to drive on UK roads, along with their keeper and registration information.

Regtransfers works closely with DVLA to complete registration transfers as quickly and efficiently as possible. Regtransfers is a DVLA-registered supplier of personal car registrations and number plates and is listed on the DVLA Registrations website. All number plates supplied by Regtransfers comply with DVLA's prescribed standards and regulations.

DVLA administers all UK registration transfers and issues updated registration documents when the registration number of a car is changed, or when a registration is removed from a vehicle and placed on a retention document in accordance with the DVLA Retention Scheme.

DVLA is a registered trade mark of the Driver & Vehicle Licensing Agency. Regtransfers is not affiliated with the DVLA or DVLA Personalised Registrations. Regtransfers is a recognised reseller of unissued Government stock.

Number plate regulations

When a car is on the road, it is an offence to display number plates bearing any number other than the vehicle's officially recorded registration number. If you purchase a private registration, learn how to transfer private plates before displaying the new number.

All registration number plates displayed on UK vehicles must comply with the official number plate regulations. DVLA oversees enforcement of number plates display regulations and maintains a register of approved manufacturers and retailers of vehicle number plates.

Regtransfers is not part of, and is not formally affiliated with DVLA.

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