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Pimlico Plumbers with personalised plates

Flushed with success!

How many famous plumbers can you name? Most people would probably get as far as Mario from the video games and then struggle a bit. Vitally important though it is, plumbing isn't really an industry that one associates with fame, is it? If you live in southwest London, however, the concept might not seem too odd.

Charlie Mullins is the managing director of Pimlico Plumbers. He is also a man with a flair for promotion and marketing. Over the years, Pimlico Plumbers has been featured on TV, radio and newspapers countless times as Charlie has found new, quirky angles from which to publicise his business. Perhaps the most enduring and best known of these approaches has been the company's huge collection of plumbing-themed private number plates. The entire Pimlico corporate fleet has been adorned with eye-catching registrations such as B1 DET, LAV 1, F1 USH, W4 TER, DRA 1N, S1 NKS and even BOG 1! Those alone would represent an impressive collection, but that isn't the half of it: Pimlico own many more, similarly themed registrations of the very highest quality.

This stroke of marketing genius has made the company's name familiar far beyond the wide, but limited, circle of customers and business partners that have had direct contact with them. Personalised numbers are so much a part of the company identity that when customers request a specific engineer to do their work, they often identify the employee by quoting their van number plate. The plumbers regard it as a badge of honour to drive the vans bearing the best registrations and those engineers who perform best in their work get the most striking plates.

As long-standing, frequently returning customers of Regtransfers, Charlie Mullins and his staff have developed a great eye for the best, most appropriate registrations. Consequently, their large fleet has pretty much monopolised the UK's very best plumbing themed registrations, depriving the competition of any chance to copy Charlie's innovation.

From our point of view at Regtransfers, Pimlico Plumbers have been the perfect example of a satisfied customer. They have the vision to see the business and marketing benefits of top quality number plates, and in promoting themselves so effectively they also promote our industry. Best of all, they keep coming back!

When our team visited the Pimlico Plumbers HQ, Charlie flattered us by crediting Regtransfers with a significant contribution to his company's success.

"We are London's most successful plumbing company," he said, "and a lot of that I put down to the recognition we have got from our vehicles with the number plates on.

"We've been dealing with Registration Transfers now for years, they've supplied a hell of a lot of number plates for us, and you can see the amount of publicity that we get. They have offered us a great service which has got us, the company, to the position we are in today as the most known plumbing company in the world. Celebrity customers that use us, the papers, everybody seems to mention the vans and the number plates."

Regtransfers specialises in providing themed number plate selections for corporate vehicle fleets. For additional information on how custom vehicle registrations can help your business, email marketing@regtransfers.co.uk or call our sales team on 01582 967777.

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The role of DVLA

Car registrations and number plates, including personalised number plates, in the UK are the responsibility of the Driver and Vehicle licensing Agency, usually known as the DVLA. It issues new registrations twice a year and also maintains the central database that records details of all vehicles licensed to drive on UK roads, along with their keeper and registration information.

Regtransfers works closely with DVLA to complete registration transfers as quickly and efficiently as possible. Regtransfers is a DVLA registered supplier of personal car registrations and number plates and is listed on the DVLA Registrations website. All number plates supplied by Regtransfers comply with DVLA's prescribed standards and regulations.

DVLA administers all UK registration transfers and issues updated registration documents when the registration number of a car is changed, or when a registration is removed from a vehicle and placed on a retention document in accordance with the DVLA Retention Scheme.

DVLA is a registered trade mark of the Driver & Vehicle Licensing Agency. Regtransfers is not affiliated to the DVLA or DVLA Personalised Registrations. Regtransfers is a recognised reseller of unissued Government stock.

Number plate regulations

When a car is on the road, it is an offence to display number plates bearing any number other than the vehicle's officially recorded registration number. If you purchase a private registration, you must complete the official transfer process before displaying the new number.

All registration number plates displayed on UK vehicles must comply with the official number plate regulations. DVLA oversees enforcement of number plates display regulations and maintains a register of approved manufacturers and retailers of vehicle number plates.

Regtransfers is not part of, and is not formally affiliated with DVLA.

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