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Pimlico Plumbers with personalised plates

Flushed with success!

How many famous plumbers can you name? Most people would probably get as far as Mario from the video games and then struggle a bit. Vitally important though it is, plumbing isn't really an industry that one associates with fame, is it? If you live in southwest London, however, the concept might not seem too odd.

Charlie Mullins is the managing director of Pimlico Plumbers. He is also a man with a flair for promotion and marketing. Over the years, Pimlico Plumbers has been featured on TV, radio and newspapers countless times as Charlie has found new, quirky angles from which to publicise his business. Perhaps the most enduring and best known of these approaches has been the company's huge collection of plumbing-themed private number plates. The entire Pimlico corporate fleet has been adorned with eye-catching registrations such as B1 DET, LAV 1, F1 USH, W4 TER, DRA 1N, S1 NKS and even BOG 1! Those alone would represent an impressive collection, but that isn't the half of it: Pimlico own many more, similarly themed registrations of the very highest quality.

This stroke of marketing genius has made the company's name familiar far beyond the wide, but limited, circle of customers and business partners that have had direct contact with them. Personalised numbers are so much a part of the company identity that when customers request a specific engineer to do their work, they often identify the employee by quoting their van number plate. The plumbers regard it as a badge of honour to drive the vans bearing the best registrations and those engineers who perform best in their work get the most striking plates.

As long-standing, frequently returning customers of Regtransfers, Charlie Mullins and his staff have developed a great eye for the best, most appropriate registrations. Consequently, their large fleet has pretty much monopolised the UK's very best plumbing themed registrations, depriving the competition of any chance to copy Charlie's innovation.

From our point of view at Regtransfers, Pimlico Plumbers have been the perfect example of a satisfied customer. They have the vision to see the business and marketing benefits of top quality number plates, and in promoting themselves so effectively they also promote our industry. Best of all, they keep coming back!

When our team visited the Pimlico Plumbers HQ, Charlie flattered us by crediting Regtransfers with a significant contribution to his company's success.

"We are London's most successful plumbing company," he said, "and a lot of that I put down to the recognition we have got from our vehicles with the number plates on.

"We've been dealing with Registration Transfers now for years, they've supplied a hell of a lot of number plates for us, and you can see the amount of publicity that we get. They have offered us a great service which has got us, the company, to the position we are in today as the most known plumbing company in the world. Celebrity customers that use us, the papers, everybody seems to mention the vans and the number plates."

Regtransfers specialises in providing themed number plate selections for corporate vehicle fleets. For additional information on how custom vehicle registrations can help your business, email marketing@regtransfers.co.uk or call our sales team on 01582 967777.

  • Autocar
  • Autotrader
  • Car Magazine
  • Classic And Sports Car Magazine
  • Country Life magazine
  • Daily Mail
  • Daily Telegraph
  • Easyjet
  • Google
  • Sunday Times
  • Top Gear Magazine

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