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Julie Feechan, Voluntary Ambassador for Rainbows Hospice for Children and Young People, has a novel way of promoting the work of the charity.

The Loughborough-based organisation provides care for children with terminal illnesses and support for their families, and Julie helps to raise awareness with her R41 NBO [Rainbow] plate.

"I wanted a private registration plate but couldn’t decide which to get," says Julie, "Then I had the idea about getting ‘Rainbows’ on it to help raise the hospice’s profile and it worked a treat. Wherever I go, people ask me why I have the number plate and it gives me the perfect opportunity to talk to them about Rainbows."