One may be forgiven for thinking that plumbing is an industry within which the opportunities to achieve fame might be limited. One would, however, be demonstrably mistaken. London plumbing specialists Pimlico Plumbers have achieved a high, positive profile that would be the envy of many a business. Imaginative and proactive marketing have made the company’s name familiar far beyond the limited circle of customers and business partners that have had direct contact with them.
One of the most striking publicity tools exploited by Pimlico Plumbers is the outstanding collection of plumbing-related custom number plates that adorn their vans. As long-standing, frequently returning customers of Regtransfers.co.uk, Charlie Mullins and his staff have developed a great eye for the best, most appropriate registrations. Consequently, their large fleet of vans is equipped with eye-catching registrations such as B1 DET , LAV 1 , F1 USH , W4 TER , DRA 1N , S1 NKS and even BOG 1 ! An impressive collection, but that isn’t the half of it: Pimlico own literally dozens more similarly themed registrations of the very highest quality.
Personalised numbers are so much a part of the company identity that employees regard it as a badge of honour to drive the vans bearing the best registrations. Those engineers who perform best in their work get the most striking plates, thus it is common for customers to request a specific engineer to do their work… quoting his van number plate by way of identification!
Pimlico’s fantastic collection has also aided their wider publicity campaigns too. The plates generate such interest that they have been featured many times on television and radio, in newspapers – and, of course in the Regtransfers.co.uk magazine.
From the Regtransfers.co.uk point of view, Pimlico Plumbers are the perfect satisfied customer. They have the vision to see the business and marketing benefits of top quality number plates, and in promoting themselves so effectively they also promote our industry. Best of all, they keep coming back!
During a recent visit Pimlico’s MD, Charlie Mullins, credited Regtransfers.co.uk with a significant contribution to his company’s success. Perhaps modesty should prevent us quoting him, but what Charlie said is such a clear indication of the promotional value of good private plates on business vehicles that we simply have to share it.
“We are London’s most successful plumbing company, and a lot of that I put down to the recognition we have got from our vehicles with the number plates on.
“We’ve been dealing with Registration Transfers now for nearly 25 years, they’ve supplied a hell of a lot of number plates for us, and you can see the amount of publicity that we get. Celebrity customers that use us, in the paper, everybody seems to mention the vans, everybody mentions the number plates.
“It’s our biggest form of advertisement, and hopefully we can continue to work with Registration Transfers for years to come. They have offered us a great service which has certainly got us, the company, to the position we are in today as the most known plumbing company in the world. ”
Regtransfers.co.uk specialises in providing themed number plate selections for corporate vehicle fleets. For additional information on how custom vehicle registrations can help your business please call the Regtransfers.co.uk marketing department for advice on 01582 470077, or contact our sales advisors on01582 967777.
More great examples of businesses taking advantage of the marketing power of private number plates: