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Exceeding expectations

1 nkl

Nick and Joy Laister are a husband and wife business team who have a long association with good quality private number plates. They met and married in 1990 and the following year Joy bought Nick the registration plate 904 KL. Nick soon reciprocated, purchasing JOY 835 for his wife. He had tried to acquire another number, 30 JOY, which seemed significant as the couple first met on Joy’s 30th birthday but, as Nick puts it, “I was gazumped”.

In January 2002 Nick and Joy formed NKL Automotive Ltd. Nick’s long logistics experience, contacts and excellent reputation in the industry coupled with Joy’s professional background in counselling proved to be a superb blend when it came to creating a winning team. The company has since grown to employ approximately 300 people.

Nick and Joy aimed to create a company where the appropriate support and development framework would help everyone to attain their full potential and find satisfaction in their role. Furthermore, they firmly believed that a satisfied and positive workforce would deliver an outstanding customer experience.

NKL Automotive is a flourishing company. They currently move 40,000 + vehicles per annum and have a turnover in excess of £5,000,000. Over 99% of the vehicles NKL moves are driven by their own 250-strong team of drivers. NKL now offers a range of services: collection, inspection and delivery of vehicles as well as storage and refurbishment.

In 2005 NKL Automotive Ltd completed the building of their bespoke premises and facilities Goole, Yorkshire. HRH The Princess Royal officially opened the new site on the 31st May 2006. These premises and facilities offer a show case for meeting with companies and individuals who require a discerning service.

In the last 12 months NKL has won 3 awards. The first was Motability’s Logistics Supplier Of The Year 2006, the second was The Chairman of East Yorkshire Council’s Award For Enhancing The Economy and lastly the BRAKE, The National Road Safety Charity, 2007 Company Driver Safety Award in the small fleet category. Joy has been nominated for a Business Woman of Achievement Award 2007.
Nick was invited by BRAKE, The National Road Safety Charity, to address their annual conference, held at the National Motor Cycle Museum on 21 November 2007.

Nick and Joy were quick to see the branding and image benefits of private car number plates. They purchased 4 NKL in August 2003 and later added 904 NKL to the collection. Their most recent acquisition is the exceptional 1 NKL, which Nick describes as“the jewel in the crown of our family of registration plates”. They are delighted to own it. Nick has 1 NKL on his vehicle and operations manager Dean Palmer has 904 NKL on his company car.

Despite owning 50% of NKL Automotive Ltd and being committed to the company’s success, Joy likes to remain independent and retain her own identity away from work, so she still prefers to use her JOY 835 plates on her car.

Nick says, “Regtransfers certainly lived up to and exceeded our expectations, and has made buying registration plates easy, uncomplicated and a very pleasant experience at reasonable costs.”

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