Sally Pickles is owner and manager of The Bowgie Inn, a pub perched on West Pentire headland just a few miles from Newquay, Cornwall. A breathtakingly beautiful location and perhaps the most picturesque car park in the country, two Volkswagen Amaroks stand proud with their new registrations BOW 9IE and BOW 6IE.
The ‘Bowgie’ which is Cornish for ‘cowshed’ is well-known and loved, with parts of the Inn dating back to the 18th Century. With its low beamed ceilings, traditional features and character by the bucket-load, Sally’s husband Andy has run the pub for the last 46 years. “There’s not a day that goes by when we don’t stop and appreciate how privileged we are to live and work in such a stunning place” commented Sally. “We welcome generations of customers who have been visiting us for years – so many people hold a special place in their heart for The Bowgie.”
While the pub’s incredible cliff-top setting remains unchanged, everything else about the establishment is 21st Century quality, comfort and vision. With a huge social media following, pioneering surf-cam and clever marketing campaigns, The Bowgie is leading the way in an industry challenged by changing lifestyle habits. The UK consumer group ‘Campaign for Real Ale’ has estimated that 29 pubs closed every week across Britain in 2015 but The Bowgie has never been busier. “It’s about having something over and above, engaging and inviting customers in a way to suit our current environment. British pubs are an institution and it’s all about diversifying. We’re proud to remain at the heart of the local community where people gather not just to drink, but to meet, be entertained and make memories.”
Social responsibility is an obvious focus for Sally. As a longstanding supporter of Cornwall Hospice Care, a charity providing specialist care to people living with life-limiting illnesses, she organises various events throughout the year to support the cause and, to date, has raised over £34,000. Furthermore, Sally embarks on her own personal expeditions to support the charity and was even invited to meet HRH The Earl of Wessex on his visit to Cornwall Hospice Care in 2015. In October last year, she trekked the Sahara following previous expeditions to Mount Everest Base Camp and Mount Kilimanjaro. “The Bowgie is so much more than a pub – we strive to make a difference in any way we can and continually ask ‘what next.’”
As one of Cornwall’s most popular pubs, The Bowgie is renowned for its panoramic, sea-facing view overlooking the white sands of Crantock beach, unrivalled beer-garden for wave-watching, live music, charity events and huge food portions. But here, Sally’s new registrations are taking centre stage.
With a passion for pink (evidenced in The Bowgie’s choice of emulsion), Sally’s trucks showcase vibrant fuchsia decals which help to set the VW’s apart from any vehicle in the area. “As a well-known pub, it’s really important that we’re easily recognised. Driven by my daughter Tish and me, our branded Amaroks were great but I knew having personal plates made real commercial sense.”
Sally’s daughter, Tish, has inherited her mother’s flair for the business by attaining her own licence for the bar at just 18. On a forthcoming charity trek on the Great Wall of China in October she’ll celebrate her 21st birthday and is now, the proud owner of BOW 6IE. “To hear that our perfect plates were for sale was amazing and came as a real surprise. It was only a matter of weeks between the initial phone call and delivery of our registrations – the whole process was so straightforward.”
Mother and daughter personal plates are the icing on the cake for Sally. “It’s amazing how many people wave to us when we’re out and about in Cornwall, often commenting about The Bowgie and how much they love it. Our registrations really help us to stand out and be recognised.” Coupled with the pub’s grasp of digital media, The Bowgie has a proud presence both online and on the road.
“Our signature plates couldn’t be better. It’s actually difficult to find something that spells exactly what you want, but Regtransfers delivered our ideal registrations, not once but twice! They’re a real topic of conversation when people see us and I’m certain that they help us raise our profile and promote the business.”
“I couldn’t be happier with the service we received from Regtransfers, they were helpful, friendly and super efficient.”