John Shorter first entered the world of insurance as a Lloyd’s broker. He represented the third successive generation of his family in the profession. He and his wife of forty years have three sons, none of whom decided to follow the family tradition. They are, however, each proving to be successes in their chosen fields.
In 1980, in the delightful and genteel seaside town of Eastbourne, John created the firm that became The Shorter Byrne Partnership LLP. At one point, there were fourteen employees which made it one of the largest firms of its type in the area.
John’s particular spheres of expertise and interest included lump sum investment; provision for long-term care fees; annuities; equity release schemes; Inheritance Tax planning and similar areas designed to help those people who are near to or in retirement. John built a reputation for assisting both private and business clients alike. His aim was to help them utilise their assets and available resources with the greatest possible efficiency and to take the fullest advantage of any tax concessions which may be available.
Having first qualified in 1979, John has now earned a place as a life member of the prestigious Million Dollar Round Table (MDRT) for which only about 6% of the world’s life assurance advisers qualify each year. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognised internationally as the standard of excellence in the life insurance and financial services business.
John is no newcomer to the world of personalised number plates. He purchased his first one, JS 9321, in the early eighties. “I put it on my first Rolls-Royce,” he said, “and mightily proud of it I was. I also purchased a VS plate for my wife Vivienne.
“Whilst we were always pleased to display our initials, I always hankered after something which was closer to my surname itself. It was whilst flicking through The World of Personal Number Plates that I saw SHO2 TER. This was too good to miss. I’ve retired from my business now, but I’ve lost count of the number of times that friends have said they’ve seen me driving around the town. It’s difficult to say how my surname could be more accurately shown on a number plate. I’m over the moon that I saw it that day.”
Finally, John adds that one of his three sons has recently purchased SHO5 TER which he intends to pass on to his own son when he is 18. There is, therefore, a three-generation tradition being carried on after all!