Personal Number Plates Dealer
01582 967777
8am - 10pm 7 days a week
Personalised Number Plates Search
If you enter two or three letters, you will get better matches

It Looks the Business

It looks the business

When Jeff Smith started his own business in 2000 he knew that it would be important to project a good, professional image, and he decided that his car and number plates should reflect that.

“I didn’t have any money for expensive cars,” says Jeff, “so I decided to buy a personalised number plate that took the age identifier away.

“After searching through the Internet, the best website I found was, not only for the selection but also for ease of use.

I searched for a plate with JEF in it somewhere, but couldn’t find anything suitable. I kept searching each week and I found a few variants, but nothing really struck me.

“I took a picture of my car and used photo editing software to put different number plates on my car to see how they looked. Once I’d decided it was JEF 96 I liked the look of, I got more ambitious. I obtained a picture of my dream car, a Porsche 911 Carrera S, and I edited the image to put the registration number on the car. I made that my computer wallpaper. At the time, sadly, I could afford neither the car nor the number plate, but this was the stuff that my dreams were made of…

“In 2001 I wrote my first book, The KPI Book, which has become the world’s number one best-seller on the subject of Key Performance Indicators. From then on, my business began growing rather quickly
“In 2003, I purchased JEF 96 from Regtransfers and put it onto my Mercedes CLK. It really looked the business, and it made a big difference to my business image. Since that time, I’ve published another two books and my business has continued to go from strength to strength.

I now speak at conferences all over the world sharing the secrets of the top achievers in business, and I sometimes tell the story of the JEF 96 number plate: how it all began as a dream and then turned into reality.

“Curiously, it was only after I’d purchased the plate that I realised that the 96 had some significance for me… my birthday is 9th of June!

“In 2008 I bought the brand new Porsche 911 Carrera S and put the JEF 96 number plate on it, exactly as I’d created the computer wallpaper eight years earlier; only this time it wasn’t a dream, it was for real!”

Free Magazine

Fantastic FREE magazine stuffed full of number plates information and stories.

Regtransfers free magazine