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If the shoe fits…

If the shoe fits

Marsha Hall’s personal number plate is a perfect fit. It was also the perfect gift. MR55 HOE (Mrs Shoe), a birthday present from Marsha’s husband Geoff, reflects Marsha’s passion for her bespoke shoe business: it is also a splendid marketing tool.

In 2001, she got married, and the difficulty she encountered in finding exactly the shoes that she wanted for her big day made her very aware that many other people must encounter similar frustration. Consequently, she sourced a handmade collection from Italy, which she began selling in 2003, and her business was born.

Marsha has a degree in Fashion Design from the Surrey Institute of Art and Design (now the University College for Creative Arts), so she saw no reason why she should only be able to offer her customers the limited range of styles and sizes available from most suppliers of quality, handmade shoes. She went on to study footwear design and construction at the London College of Fashion, and also became a qualified member of The Society of Shoe Fitters. Since graduating, Marsha has been making bespoke footwear for a wide variety of customers and occasions. In November 2009, she opened her first shop.

“I continue to love what I do with a passion, as every customer has different requirements and no two days are ever the same. The attention to detail that I put into the shoes and customer service shines through, according to the testimonies I have received.”

In addition to making and selling shoes, Marsha also runs workshops where customers can learn to create their own unique shoes. The notes on her website state that in just two days it is quite possible for workshop participants to make a pair of shoes that they can be proud to wear. Workshop bookings can be purchased as gifts.

Marsha’s personal registration looks great on her Honda Civic Type R, which she has customised with sign writing to advertise the business.

“The Civic is sporty and practical. I can get everything in it for my business. I really like the car, and I absolutely love my number plate.”

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