Personal Number Plates Dealer
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It was apparent from a very young age that I was a petrolhead through and through. From the age of 10, I was a passionate Ferrari fan – visiting all the shows, collecting all the models – even painting a five-foot prancing horse on the wall of my bedroom.

I passed my driving test four days after my 17th birthday and quickly got into the habit of spending the vast majority of my income on cars – something that hasn’t changed in the last 15 years.

I discovered cherished number plates at 21, when I bought my first plate, R80 JON, which I later sold for double its original cost. That gave me an idea…

Over the following few years, I bought and sold several number plates by matching up reasonably uncommon names with their perfect (and reasonably priced) matching number plate – always making a profit and always making the new owner very happy during the process!

I followed my heart 10 years ago when I set up my own company, organising track day events at motor racing circuits. The business has taken me all over Europe to some of the best tracks in the world, including Spa-Francorchamps, Brands Hatch and the Barcelona F1 circuit in Spain.

After several years of hard work, sleepless nights and embarrassing visits to the bank manager, the business finally became profitable and it seemed that my life-long dream of owning a Ferrari would become a reality. After a three-year search for the perfect car, I bought a manual Ferrari F355 GTB in Gunmetal Grey.

Having spent so long buying, selling and enjoying cherished number plates, it seemed fitting to buy the perfect plate for my perfect Ferrari, so at the same time I acquired the plate 76 JL (I was born in 1976 and my initials are JL). The car and plate are a permanent reminder to me that anything is possible if you want it enough and are prepared to work hard enough to achieve it. I only wish cars held their value as well as the number plates!

Jonny Leroux

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