Since leaving the show, Amy has put her positive qualities to work across a range of projects.
Amy has appeared in Vogue and has modelled for Topman, Lipsy, Ultimo, Tesco, Samsung and others. In addition to her modelling work, Amy has made regular appearances on television. She came fourth on the 2011 series of Celebrity Big Brother and has been the subject of her own fly-on-the-wall reality series. She has appeared as a guest on panel shows and as a presenter, notably for the fashion segment of ITV’s This Morning magazine show. She has written magazine columns and is a firm favourite of tabloid newspapers and celebrity magazines.
In October 2011 Amy launched her own eponymous autumn/winter fashion collection. The collection was a great success achieving excellent sales and Amy kept up the momentum with a spring/summer collection that launched in March 2012 and a second autumn/winter collection in September 2012. She has opened her own beauty salon, launched a range of beauty products and produced a best-selling fitness DVD. Amy has also put her image and fame to work for good causes including the Cure Cancer charity. It has been a busy time.
“These last two years have been amazing,” says Amy. “It was an overnight success. I was working in Loughton as a beautician when I met a guy who said they were doing a programme about Essex. I went along and I didn’t even need to audition. It all just went on from there.”
Certainly Amy’s appearance fitted in perfectly with the feel of the show. One can imagine that she would have seemed almost ready made for TOWIE, but Amy’s image actually owes little to the programme.
“I’ve always been like this. Ever since I was young, I’ve loved dressing up. This [Amy indicates her hair and make-up] is how I always go to work; I’ve always been the same. Some people did think it was just for the show, but this is how I used to go to work before TOWIE. I’ve always loved fashion.”
At 22 Amy is already a millionaire. Her rapid ascent to fame and fortune has meant that Amy is able to indulge in a few luxuries; unsurprisingly, a nice car is one of them. No TOWIE fan would expect Amy’s white Range Rover to go without a little extra adornment, so her AMY 22Y personal number plate comes as no great surprise.
“I’ve always had personal plates; I had EA07 AMY before. I really like to name my car and I wanted another AMY plate. I seem to lose the car all the time, so I think I need my name on it!
“In Essex, we all have personal plates. They make great gifts and I know loads of people who have them.”
Nice though the Range Rover is, Amy wouldn’t mind something a little nippier. “I really like the Audi R8…”
Amy’s mum, Julie, is less keen on that particular model. “She’s not having one of those,” she tells us. “They are too fast. A boy’s car!” And, as Amy lives at home, Mum still gets to have an opinion on how she lives.
Home, for Amy Childs, still means the family house that she shares with her parents, Billy and Julie, and her brother (also named Billy) in Brentwood. Furthermore, Amy has chosen to operate some of her business ventures locally. Her beauty salon and her new clothing boutique are both in Brentwood.
This is one millionaire celeb who remains true to her roots. Amy is unquestionably a genuine Essex girl, and proud of it.
Story: Rick Cadger
Interview: Angela Banh
Photography: Stan Thompson