At the DVLA auction in Warwickshire yesterday, the registration 1 D was sold for £352,411.25. The sale, which was held at the historic Ardencote Manor Hotel and Country Club, Claverdon, was the latest in a series of regular such events run by the UK licensing agency.
Star of the show was Lot number 280 - the registration 1 D. The reserve of £20,000 was the highest ever set at one of these events, so a spectacular outcome was envisaged. The hammer fell at £285,000 but, with auction fees and taxes, the winner will have to pay £352,411.25 in all.
This premium puts 1 D straight in at second place in the table of the most expensive UK plates. But there is more to come with 2 0 - only the second of the 'O' series which are being released slowly this year - coming up for grabs on Friday 27th March, the closing date of the 3-day event.
Earlier this year, the first in the series, 1 0, fetched a total of £210,242 and the speculation is, of course, that the purchaser may return to bag this one as well.
A spokesman for Regtransfers.co.uk at the auction said "The high end of the private plates market is still very, very active and evidently people are still willing to pay whatever they must in order to secure these very exclusive numbers. These sales are always exciting ."
Full details of the record prices achieved in the number plate markets both at home and abroad can be found here.
You can learn more about the way in which registrations are now treated as real collateral assets by reading our fascinating investment feature.