Personal Plates Prizes Provide Pukka Promotional Package

A UK retailer has come up with a truly innovative promotional campaign involving personal number plates. World Guitars of Stonehouse in Gloucestershire are offering a limited edition Washburn N4 electric guitar - which is finished in real Indonesian python skin!

But that's not the gimmick. Here's the really clever bit: Not only are the company offering a generous discount of more than £500 off the usual price of £4577, but the first to buy will also receive the number plate N4 AXE. The term 'Axe' is a commonly used amongst musicians to refer to a guitar so, together with the exact model number, 'N4', it's a winning combination for the lucky buyer, and the prize includes the cost of the transfer to his or her vehicle.

It's a great marketing ploy which clearly has applications for any business wishing to capitalise on the concept in order to promote a new or existing product.

Given that there are more than 32 million unclaimed plates available, it is easy to find something appropriate. For example, there are hundreds more 'Axe' plates still available through Regtransfers.co.uk from just £189.

But what about if your company wanted a novel campaign to promote something like dog food, or boarding kennels. or even a dog walking service? 'Dog' plates are, of course more popular, so you'd need to spend a little more for something like X44 DOG which is available at £440. But even almost the ultimate 'Dog' plate - D1 DOG is a snip at just £3745. This is a small price to pay for the centrepiece of any marketing campaign - a giveway holiday could easily cost far more.

The great thing about a personal plate is that you purchase the right to the registration itself - not the actual plates - so you can then, as an individual or a company, re-sell it or give it away as you choose. Plates for prizes are sure to become commonplace soon. So, if you think they might suit your marketing strategy, why not give Regtransfers a call or simply start by playing with the simple but ingenious search tools on this website to get some idea of the vast range of possibilities available.

[Prices illustrated may be subject to fees and taxes]

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