Linda Lusardi's Very Special Birthday Present

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At the moment the Lusardi L7 products are only available from the L7 website, and from Ideal World on the days when Linda appears. The main reason for keeping distribution controlled at the moment is that Linda doesn't want to generate more demand than they can currently supply. Judging by the interest already evident, supplying major retail outlets at this stage would be quite a challenge. The vital edelweiss is an endangered plant, so it has to be farmed specially. As Linda points out, now interest is established they can increase the scale of the farming. It is obvious that Linda is taking the project forward one step at a time according to a well-formulated plan, and that plan includes expansion.

enthusiasm

Her enthusiasm is obvious. “The properties are unbelievable. It really is fantastic. I've been using it for a year and I've seen a big improvement in the lines around my eyes. We were looking at photographs I had taken about 12 months ago and, compared to how my skin is now, I looked old!”

Home for Linda and Sam is in the Hertfordshire village where they have lived for about eight years. “It's not been all plain sailing,” says Linda. “When we moved in I was just about to give birth to Lucy, who's 7 now. When they built this house they cut a lot of the trees down, and the trees take the moisture out of the soil. Without the trees the earth swells up where the moisture is not being taken. Anyway, they built the house and they didn't build it properly: they didn't put the right protection round the piles. I think the house was about six years old when we bought it, and about three years after we moved in we started noticing some cracks. We got the insurance company round and they said that because the crack was wider at the top than it was at the bottom it meant the house was being pushed up by the pressure under the earth… It was pushing the house up and cracking it in half.

“Anyway, I had to move out for a year. Sam was away and I had a brand new baby. I had to move away, they were in here a year and they had to dig all underneath. They had everything out: kitchen out, bathrooms out, everything out. The whole house was gutted.” Drastic though all that sounds, it still hasn't completely solved the house's problems.

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